#TeenWeekPH 2014: Powering Up Future-Ready Teens
Teenage years are very crucial in the life of every Filipino. This stage is where we develop our self-esteem, confidence, friendships and hygiene habits.
Let’s face it: Adolescence period
greatly affects the foundation of our personality and character. In this phase,
we try to learn and maintain the value of personal care and good hygiene
habits.
That’s why last September 26, 2014 at
the SMX Convention Center Hall 2 in SM Aura, Unilever Philippines kicked-off the program entitled #TeenWeekPH 2014, an event created to
provide teens with positive reinforcement and faculties that will encourage
them to aim high, pushing them to be future-ready, and the best teens they can
possibly be.
I am lucky
to be part of this year’s biggest teen
event. I was invited by a friend from a blogger network to witness the launch
of #TeenWeekPH and luckily I had a chance to meet some of my blogger friends :)
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| Me and Karen of www.thefilipinathrives.blogspot.com |
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| Manolo Pedrosa of PBB singing "All of Me" |
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| Electrifying performance by none other than, Yeng Constantino |
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| Hosts, Nicole Anderson and Slater Young, with the #TeenWeekPH President Mar Corazo |
Exciting activities and cool prizes were also arranged to make the event more fun and entertaining.
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On its second year, #TeenWeekPH
promises to be even bigger and more exciting, as it goes to 250 schools nationwide to power up future-ready teens (click here for the complete schedule
and list of schools).
Based on research conducted before and
after #TeenWeekPH 2013, which reached a total of four million teens, the
program truly improved the participants’ personal care and hygiene habits,
converting up to 58% of non-users to users of personal care products, and
increasing usage frequency of current users by up to five times.
#TeenWeekPH comprises of five major
components:
1. #MoveUpMonday
#MoveUpMonday will focus on the
different physical and emotional changes that adolescence brings, and
ultimately get teens to declare why they are proud Pinoy Teens.
2. #TransformTuesday
#TransformTuesday touches on beauty
and self-esteem
3. #WorkItWednesday
#WorkItWednesday is dedicated to
showing teens how to build confidence and hone their talents so that they can
use it for their future
4. #ThinkBigThursday
#ThinkBigThursday will be dedicated on
pursuing their passions, dreaming big and chasing their dreams
5. #FutureFriday
#FutureFriday will be about forging
lasting friendships and building relationships, proving that the bonds
developed during the teenage years can last a lifetime.
To further develop the reach and
impact of #TeenWeekPH, educational modules, co-created in 2013 with DepEd consultants and Teen Experts,
will be deployed to each of the participating schools and will also include a
five-episode series that tackles different teen topics. These videos will be
shown in schools, along with a simultaneous airing on Myx from September 29-October 3, thereby reaching more teens all
over the Philippines.
The event was graced with the presence
of Vice President of Personal Care for Unilever
Philippines, Ms. Gina Lorenzana.
“#TeenWeekPH was created to empower Filipino teens to be ready for the future
by teaching them the value of personal care and hygiene to their overall
confidence,” she said. “This year, we wanted it to be even bigger, expanding
our reach to seven million teens across the country.”
Key youth leaders and teen influencers were also in attendance during the launch to help inspire teens. Some of them include Elmo Magalona, Coleen Garcia, James and Phil Younghusband, Kryz Uy, Laureen Uy, Tricia Gosingtian, Nicole Andersson, Patricia Prieto, Verniece Enciso, along with the 2014 winners of Binibining Pilipinas, Ms. Tourism, Parul Shah, Ms. International, Bianca Guidotti, Ms. Supranational, Yvethe Santiago, Ms. Intercontinental, Kris Janson, and Ms. Universe, MJ Lastimosa. PBB Stars, Axel Torres, Vikki Rushton, Fourth and Fifth Pagotan, and Marie Stellar also took part in the day’s exciting activities!
In partnership with the Department of Education, Unilever headed
this campaign with their leading brands Pond’s,
Cream Silk and Rexona, along
with the participation of their brands such as Clear, Close Up, and Master.
For more information, visit www.TeenWeekPH.com or check their Facebook and Twitter accounts.
For more information, visit www.TeenWeekPH.com or check their Facebook and Twitter accounts.
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